12 Best Email Marketing Tools 2025

Welcome to my Best Email Marketing Tools post!

No, email marketing is not dead – it has evolved to become more clever. Ironically speaking, in 2025,

it’s more alive than it has ever been. As inboxes overflow and attention spans falter, businesses can no longer simply blast their content into the ether and hope for the best. Email marketing tools have gone the extra mile.

Modern platforms are light years ahead of the ones we were using just a few years ago – from AI-driven personalization to hyper-targeted automation.

From a solopreneur sending out their first newsletter to an enterprise managing millions of subscribers, there is an email tool made specifically for you!

However, there are dozens of options (and all of them blaring “We are the best!”), How do you choose?

This is where this guide and article come into play. With so many options out there, how do we know which ones to pick? After comparing features, usability, customer support, integrations, pricing, and performance in depth, we’ve listed out the 12 best email marketing tools of 2025 that you may want to try. This is not merely a list — it is your blueprint for emails that are more intelligent this year.

Now, let us move on to the dropshipping platforms that are leading the way in 2025.

Mailchimp

Mailchimp has always been the name you turn to when considering email marketing, and rightly so. It has become an all-in-one marketing platform from a simple email newsletter tool over the years. Mailchimp will kick ass with its AI and automation functions in 2025.

Key Features:

• Drag-and-drop email builder
• AI-generated content suggestions
• Behavioral targeting
• A/B testing and performance analytics
• Uniquely integrated form and landing page builder
• Mobile-optimized templates

Mailchimp stands out for its ease of use and extensive template library. Using predictive analytics helps you optimize times and subject lines for the highest open rates. For e-commerce businesses, their abandoned cart and product recommendation emails are pure gold.

Pricing:

• Offers a free plan (500 subscribers max)
• Essentials plan starts at $13/month
• For more advanced needs, you can check out the Standard and Premium plans
• Ideal For: Small to medium-sized enterprises, freelancers, and startups.

ConvertKit

The #1 name in the creator economy: ConvertKit. Designed exclusively for bloggers, podcasters, YouTubers, and online educators, this tool is well-versed in how to develop those personal connections at scale.

Key Features:

• Powerful automation builder
• Tag-based subscriber management
• Compatible with other services like Teachable, Shopify, and WordPress
• Creator Network for audience growth
• For advanced users, email the designer with access to the code

Where ConvertKit stands out is in simplicity and directness. It provides powerful automation but still manages to keep the interface simple and clean. Having a drag-and-drop visual automation editor to plot out complex workflows (no tech degree required) is a dream.

The Creator Network in 2025 will be a winner, and it all started with ConvertKit. Users can cross-promote the newsletters and grow organically with peer recommendations.

Pricing:

• PriceFirst 1,000 Subscribers Free
• Paid plans start at $15/month
• Ideal for: Content Creators, Influencers, Online Teachers

Brevo (formerly Sendinblue)

A silent yet steady ascent has forged Brevo into making 2025 one of the most powerful and affordable marketing platforms. Not just an email tool, but a CRM, SMS, and marketing automation tool here.

Key Features:

• Email, SMS, and WhatsApp campaigns
• Advanced segmentation
• Dynamic personalization
• Built-in CRM and deal pipelines
• Transactional emails (SMTP)
• Real-time reporting

For a full-blown marketing suite without launching into or out of multiple apps, Brevo is a clever choice. Ideal for sales-driven businesses that want to track leads from the first click-through to conversion, its CRM system integrates seamlessly with the email platform.

Great free plan and even their paid tiers are significantly more affordable than equivalents with comparable functionality.

Pricing:

• Free plan: 300 emails (per day)
• Starter plan begins at $25/month
• Custom pricing for large-scale businesses
• Ideal for: Service-based companies, growing brands, and SaaS companies.

ActiveCampaign

ActiveCampaign is the king of intelligent automation and deep personalization. This email marketing tool enriches email campaigns beyond static drip campaigns and into behavior-driven, dynamic content.

Key Features:

• Visual automation builder
• Machine learning for predictive actions
• CRM with sales automation
• Lead scoring and split automation
• Website tracking and event-based triggers

One of the reasons we rate ActiveCampaign so highly is their highly intuitive, but powerful workflow builder that allows you to create highly customized email journeys based on user behavior, tags, geolocation, or purchase behavior. It even includes superb reporting tools, allowing you to track every micro-conversion.

In 2025, you’ve made it much smarter —you’ve given it your own determining factor, which predicts user behavior with unbelievable accuracy, resulting in smarter campaigns that yield more profit.

Pricing:

• Contact manager for $39/month for up to 1,000 OK!
• Used-Semi-or-Automatic Solution that Scales as per Contact and Features
• Ideal For: Medium to large companies, companies with a SaaS platform, and agencies.

GetResponse

GetResponse has reinvented itself into a complete digital marketing suite. Along with its core email functionality, it now boasts landing pages, webinars, and even an AI website builder.

Key Features:

• AI campaign creator
• Email and SMS automation
• Autofunnel and landing page builder
• Webinars and conversion funnels
• E-commerce integrations (Shopify, Magento, WooCommerce)

In 2025, the true uniqueness of GetResponse is the Autofunnel feature. You can build an entire marketing funnel, all the way from lead capture to conversion, without ever needing to use another tool. The AI Campaign Generator now creates subject lines, estimates open rates, and customizes static and dynamic content per segment.

Every plan is chock-full of features, even at the lowest tier, and it’s like a marketer’s playground with drag-and-drop everything.

Pricing:

• Free for up to 500 contacts
• Paid plans start at $19/month
• Enterprise requirements with max and e-commerce

Good For: Marketers need everything from one system, especially for generating leads and selling products.

Moosend

Moosend Nearby The List: Recap If From Them The Most Popular Names, Moosend Is (2025)

One Of The Most Underrated Gems For The Email Marketing World.

Moosend is designed to automate high-level marketing processes. Moosend is an affordable solution with all the automation features, real-time analytics power, and AI-driven insights you might need.

Key Features:

• Drag-and-drop campaign editor
• Advanced list segmentation
• Behavioral-based automation
• AI product recommendations
• Real-time analytics dashboard

The one big plus point that we get with Moosend is its simplicity. Machine Learning in Python: It provides a simple, user-friendly experience that makes it accessible to beginners while still being packed with advanced features. Their automation builder is design-based, tidy, and a breeze to configure. With a few clicks, you can set automation for sending emails for cart abandonment, website visits, or email clicks.

As of 2025, Moosend has stepped up its AI services. Under this, you get predictive insights on customer behavior, the chances of email opens, and even product preferences.

Pricing:

• 30-day, all-access trial, free
• Paid plans begin at $9/month
• Enterprise options are available on request
• Who It Is For: Marketers on a budget, eCommerce startups, and small agencies

Constant Contact

Constant Contact has been an old player in the email marketing space and continuously improving its features to stay on top. It’s one of the best small business options in 2025 for a hassle-free solution with great support.

Key Features:

• Easy-to-use email editor
• Event marketing tools
• SMS and social media marketing
• AI-generated subject lines
• Real-time tracking and reporting

Constant Contact offers a simple method for businesses with email list management, designing emails, and running basic email campaigns. The platform is also integrated with a number of popular CRMs, event platforms, and tools for use with e-commerce.

Smart subject line suggestions based on what is trending in the market, and it has also learned from your own previous campaigns. It also includes social media posting and calendar management right out of the box, for brands looking to consolidate their efforts.

Pricing:

• Lite plan starts at $12/month
• More functionality Standard and Premium Plans
• Free trial (credit card not required)
• Good For: Local businesses, Non-profits, and Event-driven brands.

Klaviyo

You can probably consider Klaviyo a leader in e-commerce email marketing. In 2025, it still sets the standard with deep integrations, hyper-targeted segmentation, and real-time analytics—all built specifically for online shops.

Key Features:

• Integration is Seamless with Shopify, BigCommerce & WooCommerce
• Abandoned cart, post-purchase, and win-back flows by default
• Sync Customer Data in real time.
• Predictive analytics and AI recommendations
• Enhanced Segmentation and Personalized Product Recommendations

The key to Klaviyo is how it turns raw eCommerce data into campaigns that drive revenue. It siphons customer behavior data directly from your store and builds tailored, automated flows that read like they were hand-written.

With Klaviyo AI, marketers are able to discover exactly who the right person is to send messages to and when, thanks to now-included predictive lifetime value analysis and smart send-time optimization, all new for 2025. There is virtually no competition if you run an online store.

Pricing:

• Free up to 250 contacts
• Starts at $20/month for the paid plans (scales with list size)
• Ideal For: eCommerce companies and DTC (direct-to-consumer) brands

MailerLite

MailerLite: a breath of fresh air in the email marketing space; Famous for its clean design and easy-to-use interface, it finds a very good equilibrium between simplicity and robust capabilities. Not just for those starting out — many experienced marketers who love a clean interface and powerful automation will be attracted to MailerLite too.

Key Features:

• Intuitive drag-and-drop editor
• A/B testing and campaign reports
• Advanced automation builder
• Dynamic content personalization
• Landing page and website builder

In 2025, MailerLite distinguishes itself with an unbeatable value proposition. All the basics — and some supercharged tools as well — without the bloated price tag. Combined with the fact that it is one of the most mobile-responsive platforms out there, this is essential in an age when people check emails on the move.

They just launched an AI-powered subject line tester and a smart segmentation engine, which helps its users align the content with laser precision.

Pricing:

• Free up to 1,000 subscribers
• Paid plans start at $10/month
• Ideal For: Freelancers, bloggers, startups, and solopreneurs

HubSpot Email Marketing

Now, HubSpot has always been a beast in the CRM space, and the email marketing tool is no different. Seamlessly embedded in its marketing hub, HubSpot’s email platform empowers users to create hyper-personal, CRM-driven campaigns effortlessly.

Key Features:

• Smart email personalization
• Seamless CRM integration
• Marketing workflows and automation
• Drag-and-drop editor
• Lead scoring and tracking the prospect’s journey

HubSpot stands out because of its ability to pool all customer data together in one place. Which means more dynamic segmentation, more intelligent content, and increased conversion tracking. 2025 saw HubSpot introducing additional AI tools such as smart-crafted content blocks, campaign optimization tips, and predictive lead scoring.

The free plan is great, but the real fun starts when you use email marketing in tandem with HubSpot’s other tools — landing pages, live chat, and CRM.

Pricing:

• Free for up to 2,000 emails/month
• Starter plans begin at $20/month
• Advanced plans for enterprises
• Perfect For: B2B businesses, SaaS businesses, and HubSpot CRM users.

Drip

Drip is your BFF if you’re an eCommerce brand that wants to uplevel its email subscription with deep personalization and complex workflows. In 2025, Drip remains an impressive piece of purpose-built software for online stores, emphasizing lifecycle marketing and revenue attribution.

Key Features:

• Visual email workflow builder
• Behavior-based segmentation
• Revenue analytics per email
• Automation across multiple channels (email, SMS, and social retargeting)
• Pre-built playbooks and automated flows

Drip has a great sense of customer intent. Do you want to customize the emails you send them based on their browsing a certain product or category? Drip does it seamlessly. The drag-and-drop visual automation builder allows you to orchestrate customer journeys that track all the way from first touch to repeat purchases.

Drip:2025- AI suggestions for every aspect of abandoned cart timing and personalized discounting are unmatched for optimizing conversion rates. And its revenue dashboards? Crystal clear.

Pricing:

• From $39/month for a maximum of 2,500 contacts
• Custom pricing for larger lists

Ideal for: B2B, mid/large size enterprise brands, and e-commerce sites interested in lifecycle marketing

Benchmark Email

BenchmarkEmail has a refreshingly clean interface, well-rounded automation, multilingual support, and a global footprint. Great for international companies and marketers who want a streamlined platform that gets straight down to business.

Key Features:

• Drag-and-drop builder
• Automation Pro Editor
• Real-time engagement reports
• A/B testing and behavioral triggers
• Multi-language support (25+ languages)

In 2025, Benchmark will pioneer with its AI writing tools for email that create multiple variations of the same email to be sent to subscribers and use smart timing algorithms to recommend sending windows according to your subscribers’ time zone and behavior history. It also provides strong tools for list hygiene to ensure better deliverability.

Benchmark Away: Customer Support & Global Reach. They have slick templates and an intuitive workflow builder—even if you’re a beginner.

Pricing:

• Free plan with limited features
• Paid plans begin at $15/month
• Custom enterprise plans are available

Who it is BEST FOR: Global brands, multilingual marketing teams & mid-sized organizations.

Key Features Comparison Table: Best Email Marketing Tools 2025

Tool	Best For	Starting Price	AI Features	Automation	Free Plan Available
Mailchimp	Small Businesses	$13/month	Smart Send Time, Content AI	✅	✅
ConvertKit	Creators & Influencers	$15/month	Personalized Recommendations	✅	✅
Brevo	All-in-one CRM + Email	$25/month	Smart Segmenting	✅	✅
ActiveCampaign	Advanced Automation	$39/month	Predictive Actions	✅	❌
GetResponse	Full Marketing Suite	$19/month	Campaign Generator AI	✅	✅
Moosend	Budget Users	$9/month	Product Recommender	✅	❌ (trial only)
Constant Contact	Small/Local Biz	$12/month	Smart Subject Lines	✅	❌
Klaviyo	eCommerce	$20/month	LTV Predictions	✅	✅
MailerLite	Beginners	$10/month	Subject Line Tester	✅	✅
HubSpot Email	B2B Marketing	$20/month	Lead Scoring AI	✅	✅
Drip	Lifecycle eCommerce	$39/month	Timing Optimization	✅	❌
Benchmark Email	Multilingual Teams	$15/month	AI Timing, Clean Lists	✅	✅

How to Choose the Right Email Marketing Tools

Choosing your email marketing tool in 2025 is similar to dating—you want compatibility, reliability, and, if you have time, a little bit of a spark. In a sea of options all stating that they are “the best,” it is important to hone in on what matters to you.

Follow this simple guide, which will help you decide:

Understand Your Needs

Or maybe you are a solo creator seeking to have an easy-to-use tool? Try ConvertKit or MailerLite.

Running a Shopify store? Go with Klaviyo or Drip.

Need everything in one platform? Whether it is GetResponse or Brevo, they have you covered.

Look at Your Budget

Avoid paying for features you will never use. Examples include Moosend & MailerLite, which are equally cheap while giving high value. Enterprise solutions such as HubSpot or ActiveCampaign are robust but more expensive.

Check Integration Needs

Test that your tool plays well with the rest of your tech stack. For example:

Shopify → Klaviyo

WordPress → Mailchimp, MailerLite

CRMs → HubSpot, ActiveCampaign

Think About Growth

Pick an affordable tool that you can scale alongside your business. You do not want to outgrow your email platform in six months from now. Consider factors like depth of automation, segmentation options, and list size caps.

Test Drive It

Most of the tools offer free plans or trials. Feel free to give them a whirl and see how user-friendly they feel.

Keep in mind that there is no objective answer to the question about the “best” tool; it is the one that suits your needs now and in the future.

Final Thoughts: Best Email Marketing Tools 2025

By 2025, email marketing is not merely about email delivery; it is about the right emails, the suitable humans, and the appropriate time. The exponential growth of AI-driven capabilities, predictive analytics, and behavior-based automation enables your campaigns to shift away from mass communication toward personal conversations.

Whether it’s creators nurturing relationships using ConvertKit or eCommerce stores encouraging repeat purchases through Klaviyo, each of the platforms on this list has an important niche. It all starts with knowing your business, your objectives, and the kind of experience you want your audience to enjoy.

Whatever you may choose, keep this in mind: success in the inbox comes from consistency, personalization, and adding value705955836 in October 2023. Now choose your weapon, create your content, and get ready to cast the inbox-filling spell.

FAQs

Best Email Marketing Tool for ROI in 2025

Klaviyo, on track for the highest ROI in eCommerce, and ActiveCampaign, the most sophisticated segmentation, ConvertKit offers exceptional value for creators.

Are there free email marketing tools worth using?

Yes! MailerLite, Mailchimp, and Brevo offer robust free plans that work well for startups and small lists.

What’s the most beginner-friendly tool?

MailerLite and Moosend: very, very simple, with clear UX and onboarding support

What email tool do I choose for automation?

For smart automation, ActiveCampaign takes the lead, and for eCommerce flows, Drip and Klaviyo are ahead.

Do email marketing tools integrate with my website?

Absolutely. Most platforms also come with native plugins or third-party integrations with WordPress, Shopify, Squarespace, etc.

Thanks for reading this blog post. I think this best email marketing tools list help your online business.